Competing with Holiday!

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Most businesses are competing with the  holiday season and don't realise it. By "selling" during the holiday season you are corralled with every other company fighting for the customers attention. Tiss the season of giving!

Most companies try too hard to cash in on  the holiday hype- that they miss their mark. Why?

Because holidays come and go so quickly that most consumers are bedazzled by a barrage of exclusive offers*, limited supplies*, and the promotions which label them*- your product and/or service is no longer unique.

Most consumers are immune to the strategy of baiting, so they avoid interacting with pushy promotions-  offering "the deal of the season".

Promotions are expected during the holiday season, so deals* are a must. But wasting time, money, and resources trying to outshine the next company does yo littleservice. In fact, all that you would've profited went into selling!

Today's consumers know what they want, and where to find it- online! So be present/available(service focused) and be  prepared/Capable(product ready).

Know what you are selling; know the demand of your product... The holiday season always provides opportunities to increase sales, but don't be sold by the hype. Stick to your niche... Continue to serve and don't get pushy.

Don't group your customers into heards, hoping to stun a few confused shoppers with a daily deal, or seasonal offer. Everybody knows when they're being sold too, so don't sell* your promotions unless you offering a free* product or service.

Be natural and give* a gift. If you should spend money- spend money on your customers. Offer your time and resources at a local event. Being present is a powerful promotional tool which most companies forget after their initial startup. The customer will feel as if they gained something without having to serve your promotion.

By offering your time and resources to helping your customers enjoy the holidays, you will be participating with the holiday season, not competing with them.

In other words... You will be giving away  your shirt while other companies are trying to sell their shirt.

Don't compete with the holidays... Participate in them!

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